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THE BAUSELE STORY

2 min read

THE BAUSELE STORY

 

The Bausele watch brand was begun in 2011 in Sydney, Australia by
Founder, Christophe Hoppe. It was born out of his passion for Australia
and his extensive background in the Swiss watch industry.
 
After moving to Sydney with his Australian wife, Christo fell in love with
his new home. It had everything he thought life needed…except a
premium Australian watch brand. He quickly gave up his corporate job
and combined his two passions, designing watches and the Australian
lifestyle he loved so much, to create Bausele, (Beyond Australian
Elements), Australia’s first premium Swiss watch brand. The brand has
been growing from strength to strength ever since.
 
By 2015 Bausele was the first and only Australian brand to be exhibited
at Baselworld, the largest watch and jewellery fair in the world. In 2016
the company was honoured to collaborate with the Sydney Opera House
to produce their first ever watch. In the same year the company began a
joint venture with Flinders University in Adelaide to form the Australian
Advanced Manufacturing Company. Together they developed the
proprietary material used for the innovative watch casing of the much-
lauded Terra Australis, worn by global ambassador, Dominic Purcell, in
his hit show, Prison Break. The company’s growth saw it become the
Supplier of the Army Intelligence Corps and Special Forces and expand
global distribution to include France, the USA and Japan while selling
online to over 40 countries.
 
In 2020 Bausele was chosen to create the OFFICIAL WATCH to mark
the Royal Australian Air Force CENTENARY in 2021.  The Australian
watch company was considered amongst a list of globally recognised
brands, so the selection reflects the coming of age of this boutique
watchmaker and marks the first watch commission for the RAAF in 70
years.   
 
Christo’s meticulous design sensibility and knowledge of, and access to,
state-of-the art Swiss technology underlies the success of Bausele. He
considers each component and designs watches that meet industry best
standards and then offers them at prices that deliver affordable luxury to
a loyal following. Limited edition batches and small marketing budgets
ensures you are getting a lot of watch for a very good price. This was
Christo’s mission and his gift back to the country he fell in love with.


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